In collaboration with Zweifel Production, we set out to create an explainer video that would go beyond simply sharing information. The goal was to craft a story that would engage viewers while clearly presenting VBZ’s initiatives and growth strategies.
The production spanned several shooting days, with a unique challenge of portraying scenes set in both the past and the future. This required careful attention to detail to make each timeframe feel authentic and believable. Additionally, integrating motion graphics added another layer of complexity, as they needed to simplify key ideas while blending seamlessly with the live-action footage.
To bring this vision to life, we focused on combining storytelling with visual clarity. In post-production, we incorporated motion graphics to visualize complex topics in a clear and approachable way, making sure they enhanced rather than overshadowed the narrative.
Every step of the process was a team effort, to ensure the video aligned with VBZ’s message and vision.
The final video is an engaging explainer that simplifies complex concepts while keeping the audience interested. While challenges like time period transitions and visual integration required extra care, the collaboration and attention to detail made it all come together.
