This project focused on creating a TV spot to promote a special charity game with EHC Kloten in support of the fight against Multiple Sclerosis. Our goal was to craft a short yet meaningful message that would bring attention to the event while capturing its spirit and purpose, all within a tight 30-second timeframe.
Filming on an ice rink added an extra layer of complexity. With slippery surfaces and specialized equipment, we had to carefully adapt our approach to ensure everything went smoothly. It was a unique challenge, but one we embraced with care and excitement.
To make the most of the short format, we spent time planning every detail. From carefully selecting key moments to feature to coordinating with the athletes and organizers, we worked closely with everyone involved to ensure the story felt authentic and heartfelt.
We aimed to create something that felt genuine and approachable, focusing on clarity and impact while keeping the message true to its purpose.
The final TV spot is a simple and heartfelt piece that highlights the charity game and its mission.
It was a privilege to work alongside the players and participants, whose enthusiasm and dedication made every scene come to life.
Learn more about this inspiring event at:
https://www.multiplesklerose.ch/de/spenden-helfen/benefizevents/charity-game/
