Every company has a unique story to tell when it comes to attracting talent, and SWISS is no exception. As a brand known for its commitment to excellence and a passion for aviation, SWISS sought to craft a video that would go beyond job descriptions and traditional recruitment tools.
The goal was to create an engaging and relatable employer branding film that not only reflected the company’s mission and values but also gave potential candidates a genuine sense of what it feels like to be part of the SWISS team. The challenge lay in making this vision come to life in a way that felt authentic, human, and inspiring.
To meet this goal, we focused on weaving together SWISS’s mission, values, and workplace culture into a cohesive and visually engaging narrative. Rather than simply describing what the company stands for, we aimed to show it.
We started by capturing footage that showcased day-to-day moments within the company, highlighting interactions, teamwork, and the unique environment SWISS employees experience. At the heart of the film, we told a personal story that reflected the shared purpose and passion of the team, providing a human touch that made the content more relatable.
The final recruiting film offers a genuine and approachable look at life at SWISS. By connecting the company’s mission and values to a personal story, we aimed to create something that feels relatable and honest. The video was designed to resonate with both current team members and potential recruits, helping SWISS share its workplace culture in a way that feels authentic and inviting.
